To inspire, facilitate, and celebrate cycling as a means of transportation in Lethbridge
- To advocate for the development of infrastructure, facilities and policy that support cycling as a viable transportation option in Lethbridge.
- To develop reciprocal relationships with like-minded organizations.
- To promote the safe and effective use of bicycles through the education of cyclists, motorists and pedestrians.
- To facilitate and promote events that celebrate cycling.
- To establish a strong and visible community of cyclists.